Anthem Branding Blog | Brand Strategy (6)

If Your Cannabis Brand Is Being Blocked By Traditional Ad Channels, Try Using Promotional Products

By Jordan Eckes March 13, 2019

Nearly 33 states have legalized medical marijuana with one third of those legalizing cannabis for..

Branding, News & Events, Brand Strategy, Custom Merchandise, Promotional Products, Marketing, Company Merchandise

Work Wear Community Modernizes Women’s Work Wear Style

By Graciela Robertson January 25, 2019

Frustrated by oversized and slob-like workwear, founder and owner Lesia, created her own solution...

Design Process, Design, Brand Strategy, Boulder, Community, Typography, Logo, Brand Identity, Brand Design, Creative Concepts, Client Highlight

Brand Extension Items Every Brand Needs

By Graciela Robertson October 19, 2018

Brand extension is described as the process when a business, that becomes known for making a..

Branding, Apparel, Brand Strategy, Insider, Custom Merchandise, Promotional Products, Brand Loyalty, Innovation, Brand Recognition, Brand Extension, Employee Satisfaction

How to Use Brand Storytelling to Avoid Your Products Getting Lost in Translation

By Michael Benjamin October 12, 2018

Craft breweries who leverage the art and science of brand storytelling see an increase in customer..

Brand Strategy, Retail Packaging Design, Craft Breweries, Logo, Brand Identity

4 Foolproof Tips for Great Retail Packaging

By Michael Benjamin and Jacki Ognibene October 5, 2018

A successful retail brand is the result of a thoughtful strategy, creative art direction, and..

Branding, Brand Strategy, Retail Packaging Design, Craft Breweries, Marketing, Eco-Friendly

Is a Brand Refresh Really Worth It?

By Michael Benjamin and Jacki Ognibene August 31, 2018

Refreshing a brand is no easy feat, but it’s worthwhile.

Design, Brand Strategy, Logo, Brand Identity

Do You Need New Retail Packaging?

By Michael Benjamin and Jacki Ognibene August 29, 2018

Is your product’s packaging helping make a sale? Or limiting connecting with potential customers?

Branding, Brand Strategy, Retail Packaging Design

Branded Merchandise Essentials Your Consumers Will Love

By Daniela Baldwin August 26, 2018

There are endless possibilities when deciding what branded merchandise items you want to offer your..

Design, Brand Strategy, Brand Loyalty, Brand Merchandising, Company Merchandise, Brand Identity

Why Innovation is Essential for Brand Success

By Graciela Robertson August 16, 2018

The future of brands is defined through new products and services, helping to bring a brand strategy

Brand Strategy, Insider, Marketing, Brand Loyalty, Brand Merchandising, Brand Identity, Innovation