Anthem Branding Blog | Brand Strategy (2)

How to Connect and Market to Gen Z

By Melissa Kovach April 6, 2020

The latest wave of consumers are now in the position to spend: Generation Z, commonly called Gen Z..

Brand Strategy, Custom Merchandise, Promotional Products, Marketing, Gen Z, Company Merchandise, Brand Recognition, Branded Merchandise

How to Attract and Retain Gen Z Employees

By Deanna Hoffman March 30, 2020

Generation Z (Gen Z), born between 1995 - 2012, refers to the world’s youngest group of consumers..

Brand Strategy, Promotional Products, Brand Loyalty, Gen Z, Company Merchandise, Brand Extension, Employee Satisfaction, Insights, Branded Merchandise

Dropship These WFH Essentials to Your Remote Employees

By Justine Talling March 19, 2020

Working remotely has been a rising trend for a handful of years. Many businesses include the..

Brand Strategy, Promotional Products, Company Merchandise, Brand Recognition, Employee Satisfaction, Branded Merchandise

The Importance of Packaging & Branding: Beer and Wine

By Deanna Hoffman February 4, 2020

Picture this: you’ve created an outstanding craft beer or wine, but in a saturated market, it’s a..

Design, Brand Strategy, Retail Packaging Design, Wine Packaging, Brand Design, Creative Concepts, Brand Recognition, Insights

How to Create Merchandise with Agency Expertise

By Melissa Kovach January 31, 2020

Working in the digital media space is fast-paced, to say the least.

Apparel, Agency, Brand Strategy, Custom Merchandise, Brand Loyalty, Company Merchandise, Branded Merchandise

Create a Merch Collection to Support Your Branded Product Launch

By Melissa Kovach December 12, 2019

It’s a real problem many brands face: Selling in an oversaturated market. We hear it all the time..

Brand Strategy, Custom Merchandise, Marketing, Custom Headwear, Company Merchandise, Creative Concepts, Client Highlight, Branded Merchandise

Branding Work: Pact

By Melissa Kovach December 10, 2019

Fair Trade organic cotton clothing company, Pact creates incredibly comfortable, everyday clothing..

Brand Strategy, Brand Loyalty, Typography, logos, Brand Identity, Brand Design, Brand Recognition, Client Highlight, Merch Highlight

Tips for Promoting an Inclusive Workplace Culture

By Ted Church December 5, 2019

I tell our clients all the time that company culture is one of the most important aspects of..

Brand Strategy, Custom Headwear, Company Merchandise, Brand Identity, Brand Recognition, Employee Satisfaction, Branded Merchandise

How To Create A Powerful Brand Identity

By Riley Robinson-Higgins December 3, 2019

Your brand identity is the outward expression of everything that you are as a brand. It’s the..

Branding, Brand Strategy, Marketing, branddesign, Brand Identity, Creative Concepts