During any economic hardship, small businesses tend to get the short end of the stick, left trying to figure out new ways they can keep from losing their business until things pick back up again.
Interacting with your customers during this time even if it’s not done so in a physical context is now more important than ever for both the brand and the livelihood of the business.
Whether your restaurant or bar has moved entirely to a take-out/curbside ordering/or delivery-based business, or totally shutting down for the time being, here are some branded merchandise ideas that can help keep things moving forward.
Include reusable or compostable items that make sense for your brand. These items can be made quickly and ordered in a high quantity. Customers will find something a little extra in their to-go order.
Pack up orders in a branded grocery tote.
Include in every pick up or delivery order. Customers can store leftovers in again and again.
These reusable bags are perfectly sized for that sauce, dip, or dressing ordered on the side.
Sending home some of your craft beer or wine in a can or bottle? Throw in a branded bottle/can opener.
Don’t forget the kiddos! Coloring is also a trendy stress reducer for adults 😜!
Your customers don’t want your restaurant or bar to close either. Everyone is understanding the strain these times are having on small business and are likely willing to help out as much as they can.
By running a campaign with more premium items available for purchase that can be shipped either with an order or separately will keep engagement high and keep the two-way conversation going with your audience.
Stainless steel growlers make it easier for your audience to order your brews and offer a way for them to come back to your space when dining-in becomes available again for a refill.
Many people are working from home as they socially distance themselves. Offer your audience a way to be as cozy as possible during this time with a cuddly blanket!
Contact one of our brand experts to get your merch projects rolling.