With a mission to design and manufacture inventor-driven products that organize your life, protect your gear, light the way, and creatively solve everyday problems, Boulder-based Nite Ize distributes over 500 products worldwide.
Similar to our ethos here at Anthem Branding, Nite Ize believes it’s the details that make each product shine. So when it came to developing their product packaging, advertising campaigns, marketing collateral, and company apparel, we wanted to ensure the execution carried this same message.
We created a cohesive packaging system for the extensive Nite Ize product family. This includes merchandise ranging from flashlights, LED products, and mobile device accessories to innovative hardware solutions.
We collaborated with the Nite Ize team to develop a national print campaign to run in publications like Outside Magazine, Hardware Retailer and Military Times.
Targeting different audience segments and showcasing a wide variety of products, we developed internal design concepts, art directed photoshoots, retouched photography and created consistent final layouts.