We teamed up with our friends at CP+B to transform Ice Breakers' notorious unicorn campaign into a #BreakThrough collection of custom merchandise for their client. 

Each piece of apparel and unique promotional product in the collection was created to help the brand's millennial audience "meet the unicorn of their confidence," and discover their #BreakThrough moment. Scroll down to see the entire merchandise line.

1. Custom Backpack

2. Microfleece Sublimated Throw Blanket

3. Unicorn Bobble Head

4. 5-Panel Full Fabric Flat Brim Hat

5. "I Believe In Me" Screen Printed T-Shirt

6. Mint-Scented Air Freshener

7. Lapel Pins

8. Embroidered & Sublimated Patches

9. Journal

Check out one of the campaign's commercials below. 

Click below to view more examples of premium merchandise that we designed and produced for our clients, to help them emotionally connect with their audiences.